Today, many are thinking about how to open an online casino, because gambling is one of the most profitable and promising types of business on the Internet. The fact of enrichment plays a major role for those who want to create their own club, but not everyone realizes that in order to get high income, you need to take seriously the implementation of the site and its launch. A person must have a relatively large starting capital to be enough to open and pay the first prizes to players. We propose to consider where you will need to invest in order to ultimately get a profitable project.
The casino will not be able to operate without a gambling license, so it should be among the first purchases. The certificate is necessary for the business to become legal and the club can function legally. The cheapest way is to get certified in offshore zones, since there operators do not require paying large taxes for gambling. Most often, casinos acquire a license in Costa Rica or Curacao, but it is not valid in all countries. Malta would be a more profitable option, since the state is a full member of the EU, the site will be able to reach a large audience of clients from different countries. In Europe or the USA, you can work with an offshore certificate, but practice shows that popular payment systems refuse to cooperate with such clubs. The choice of the state under whose jurisdiction the casino will be located should be based on the target audience and financial capabilities. The average cost of a license is 10-25 thousand euros, fees are paid annually.
Software is the first thing a potential client pays attention to, so it must be of high quality and powerful. It’s not enough to create a simple platform with games – there are already hundreds of them on the Internet. In order for the site to compete with the leading clubs, you need to think over the software to the smallest detail. The site should have:
* easy navigation;
* laconic design;
* simple search for entertainment;
* fast tools for deposit/withdrawal of funds, registration;
* good security system;
* support for multiple languages;
* large RAM. Users do not always have access to a PC, so the interface must be adapted to the screens of mobile devices. The starting price of the software is 10 thousand euros. An alternative solution is to purchase the Softswiss casino, which has a fully designed website, payment systems and a license.
Assortment of entertainment
Games are the engine for the development of the gambling business, as customers come to the site for them. The wider and more diverse the catalog, the more gamblers will use the services of an online establishment. The most popular type of entertainment is slots, so there should be at least 150-200 of them. Before opening an online casino, you need to analyze which developments are most in demand now and add them to the gaming hall. As for the equipment manufacturers, it is better to give preference to such companies:
Despite the simplicity of the rules and dynamic gameplay in slots, even their ardent fans sometimes want to play something different. The assortment should include a sufficient number of card and table entertainment to keep the client on the site. Many organizations that create gambling platforms, for example, Whitelabel casinos from Softswiss, when purchasing software from them, give access to more than 10 thousand games from 60 providers.
Online casino promotion
The secret of any club’s success is increasing brand awareness and numerous advertising campaigns to attract customers. Marketing is a whole science, so here it is better to use the help of experienced professionals. To promote sites, they use SMM, SEO-optimization, affiliate programs, hired affiliates, etc. Together with a marketer, promotional offers are worked out that will help attract new customers.
It is impossible to regulate the work of the site independently, so a team of employees is needed who will perform the following functions:
* answer emails and questions from players in online chat;
* 24/7 analyze user activity and behavior;
* promptly respond to suspicious actions on the site;
* monitor the operation of the software and its serviceability.
For the successful operation of the site, it is necessary to hire a general director, managers, and managers of the gambling hall. If the casino has a section with live entertainment, you will need more dealers and inspectors. The size of salaries is determined by the founders, but it is desirable that the rates should be at least 500 euros.
It is impossible to give an unambiguous answer to the question of how much an online casino costs, because everything depends on the amount of entertainment, the functionality of the platform and the chosen license. For just one launch of the club, you will need at least 30-50 thousand euros. To maintain the operation of the site, additional costs of about 10 thousand euros will be required monthly.